Books
As a writer, I've twice been awarded Top Writer of the Year by 300-million unique user site Quora. I have written for clients across the world across medical & science, exercise, business, finance & sports industries, with seven of my books published in recent years (six by global academic publisher Taylor & Francis). A selection of reviews are provided below.
Post-Truth Politics: A Brave New World? (Routledge, In Press).
​
"In recent years, post truth politics has played a major role in escalating populism to levels not seen since the late 1930's. Zehndorfer's Post Truth Politics: A Brave New World? offers a timely, crucial and complex explanatory analysis on this rapidly growing threat. It combines, for the first time, a big picture analysis of the disinformation industry, the role of populism, generative AI and information warfare in microtargeting and manipulating our realities.
​
By adopting a systems thinking approach, this book provides a much-needed deep, multidisciplinary analysis on the intersection of fields as diverse as biology, evolution, neuromarketing, the world of fiction and Soviet Maskirovka. A must read for any supporter of democracy who wishes to fight back against this most powerful of modern threats."
​
- Christopher Gleadle, CEO of the Paddy Ashdown Forum
​
Upload (Blackheath Publishing, 2021)
​
“Upload by Elesa Zehndorfer is a really great debut novel that effortlessly weaves together the realms of science, faith, and psychology into an exciting adventure thriller. From the very first page, the story gripped me with its fast-moving plot and keeps you on the edge of your seat until the final, unexpected twist.
What sets "Upload" apart is the author's deep understanding of psychology, which forms the backbone of the narrative. Zehndorfer masterfully delves into the complexities of the human mind, skilfully exploring the nature of truth and reality. The protagonist, Luke Templeton, embarks on a race against time, not only to stop the impending destruction caused by the deeply corrupt Levanter Corporation, but also to unravel the psychological motivations that drive the characters.
The vivid descriptions of landscapes, from the mountain peaks of Lake Saffira to the seas of the Bering Strait and the unforgiving ice plains of Alaska, transport you to the action. Zehndorfer's ability to evoke a strong sense of place and atmosphere adds depth and richness to the story, making the settings come alive.
This is a psychological thriller that also raises profound questions about the intersection of science, faith, and power. The author's research is evident, as she blends these complex themes into a thrilling and engaging narrative. "Upload" kept me guessing at every turn, with its cleverly crafted plot twists and suspenseful pacing. Elesa Zehndorfer has a true talent for crafting compelling characters that resonate with the reader, and her ability to create tension and maintain it throughout the story is commendable.
In conclusion, Elesa Zehndorfer’s debut novel is a testament to her expertise in psychology and her skill in crafting a gripping narrative. I eagerly anticipate her future works and recommend "Upload" to anyone seeking a thrilling, mind-bending read that pushes the boundaries of reality and leaves you craving more."
(Review by Dr. Michael Drayton, author & lecturer at SAID Business School, University of Oxford).
​
Available to buy right now in e-book, paperback and hardback at https://a.co/d/00PdZPv
​
Leadership: Performance Beyond Expectations (Routledge, 2022)
"Leadership is a complex and controversial phenomenon. Yet, Elesa Zehndorfer has succeeded in writing a comprehensive and instructive guide to understanding leadership in all its manifestations. Leadership: A Critical Introduction summarizes and critiques the spectrum of approaches to the study and practice of leadership and is a stimulating contribution for the benefit of both scholars and practitioners.'"- Packianathan Chelladurai, Ph.D., LL.D., Distinguished Professor, School of Hospitality, Sport, and Tourism Management, Troy University, Canada (review 1st Ed.)
​
Evolution, Politics & Charisma: Why Do Populists Win: (Routledge, 2019)
​
"Evolution, Politics and Charisma: Why do Populists Win? shines compelling new light on the way in which the systematic targeting and manipulation of human physiology remain a cornerstone of all populist political campaigns. Readers wishing to make sense of the populist juggernauts of Trump and Brexit and of the cyclical and formulaic nature of the rise and fall of charismatic populism will find this book particularly appealing.
Elesa Zehndorfer begins by presenting a highly applied explanation of the critical importance of political physiology, physiology theory, neuroscience and evolutionary biology in populist charismatic politics.
She later eloquently explains how manipulation of physiological variables (such as heightened testosterone and dopamine) renders the political rally one of the most powerful weapons in a populist leaders’ campaign. Weber’s seminal conceptualisation of charisma ‘in statu nascendi’ and Hyman Minsky’s insightful theories of cyclical boom-and-bust scenarios are then juxtaposed alongside physiological theory to greatly amplify our understanding of the powerful biological antecedents of charismatic populism. These theoretical observations are then applied directly to recent high-profile populist campaigns – including the 2016 Trump Presidential campaign and early Presidency – and the Brexit referendum, to elucidating and compelling effect.
​
Ultimately, Evolution, Politics and Charisma paints a clear evolutionary picture of the way in which politics is an emotional – not a rational – process, where our emotions are continually targeted to great, and strategic, effect, and where the most recent intersection of technology and physiology has driven the greatest surge in populism ever seen across the Western hemisphere since the 1930’s. Acknowledging this reality opens up exciting vistas in our understanding of the true power of charismatic populism and provides answers as to how its seductive and often dangerous power can be effectively resisted." - Taylor & Francis website
​
Charismatic Leadership: The Role of Charisma in the Global Financial Crisis (Routledge, 2015)
​
"Entertaining and highly informative, Zehndorfer shines an intriguing light on the drivers and accelerators of the recent global financial crisis, interweaving academic theory with a painstaking take on key events, figures and organisations. The role of charisma in the perpetuation of market boom-and-bust cycles tends to be overlooked, while this book brings to light its powerful amplifying effect on institutional actors in financial markets. This work provides great value to financial markets professionals and any individual wishing to gain further insight into the origins of the crisis past, and into precursors and certain tell-tale signs of future market dislocations. This book adds great value to the study of financial markets crises and the importance of charisma of key leaders in behavioural finance. A great read.’"- Andrey Panna, Portfolio Manager, Tenax Credit Opportunities Fund, Tenax Capital.
​
‘Zehndorfer's Charismatic Leadership is the first book of its kind that sought to deconstruct the role of charismatic leaders in fuelling the fires of market fragility and the cyclical boom-and-bust nature of the financial markets. A must read for any scholar or practitioner wishing to gain further insight into the powerful role of charisma in the origination and perpetuation of financial markets crises.’ - Thomas Pang, CEO, Keppel Telecommunications & Transportation Limited, Singapore
​
Emotional & Irrational Investing: Causes & Solutions (Routledge, 2016)
​
"The financial markets are a rollercoaster and this book follows the same theme the seduction of money, our ruinous, heady and high stakes pursuit of it, the incredible fortunes and calamitous losses that have been made in its name, the new and significant threat of retail (armchair) investors wanting their piece of the pie, and the perpetual and foolish mismatch that has always existed and will always exist between our evolutionary programming and the design of the financial markets. 
​
The rationale for this book is clear; behavioural finance and neurofinance have opened the floodgates in terms of recognising the role of emotional investing in cyclical boom-and-bust scenarios but what is still missing is an answer to the question So what do we do about it? This book seeks, in as compelling and entertaining a fashion as possible, to provide that answer. "- Taylor & Francis website
​
​
Leadership: A Critical Introduction (2014)
​
"Zehndorfer’s Leadership: A Critical Introduction will be required reading for my undergraduate students, graduate students, and consulting clients. Readers seeking to better understand the fascinating concept on leadership will be treated to comprehensive overview of this topic, from the trait theory of leadership contemporary concepts like emotional intelligence and authentic leadership. Zehndorfer effectively weaves in case studies, vignettes and concept check exercises to facilitate deeper understanding and learning. This book is a one-stop shopping expedition for researchers and practitioners alike."- Jim Weese, PhD, Professor and Dean, Faculty of Health Sciences, The University of Western Ontario, London, Ontario, Canada
​
​